Imagine: One Monday morning in America…you pull into your favorite, drive-through espresso stand, only to find a “closed due to lack of beans” sign…Or you pop into you local coffee drink retailer, and find that the price of a 12 ounce latte has tripled to over 7 bucks, plus tax…
It’s fair to guess that this would have wide-spread repercussion on our nation’s economic engine, such as it is…Lack of convenient caffeine (in our favorite beverage form) could precipitate a real crisis, of unknown duration.
Ok, so maybe the thought of a drastic reduction in the world’s coffee supply is not on your ‘deep concern radar’…but it is to Coffee retail giant Starbucks, whose concern for its global supply chain — sourced most in Central America — has always been of deep (and obvious) concern.
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